Ask Jurishour AI

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
tdb_templates
saswp_reviews
saswp-collections
saswp_rvs_location
tdc-review-email
web-story-font
web-story
googlesitekit_email
tds_locker
tds_email
saswp
mailpoet_page
mailpoet_email
tdcpt_tunes
tdc-review
pronamic_payment
pronamic_gateway
pronamic_pay_subscr
wpcode
HomeIndirect TaxesNo Service Tax on Media Incentives Received by Advertising Agency: Delhi High...

No Service Tax on Media Incentives Received by Advertising Agency: Delhi High Court

Indirect Taxes

Published on

By Mariya Paliwala
No Service Tax on Media Incentives Received by Advertising Agency: Delhi High Court

🚀 Stay Connected With JurisHour

WhatsApp X Telegram

The Delhi High Court has dismissed the Revenue Department’s appeal and affirmed that incentives received by advertising agencies from media houses for achieving business targets cannot be subjected to service tax. The payments do not qualify as “business auxiliary service” nor fall within the ambit of “declared services” under Section 66E(e) of the Finance Act,…

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here
Mariya Paliwala
Mariya Paliwalahttps://www.jurishour.in/
Mariya is the Senior Editor at Juris Hour. She has 7+ years of experience on covering tax litigation stories from the Supreme Court, High Courts and various tribunals including CESTAT, ITAT, NCLAT, NCLT, etc. Mariya graduated from MLSU Law College, Udaipur (Raj.) with B.A.LL.B. and also holds an LL.M. She started her career as a freelance tax reporter in the leading online legal news companies.

Latest articles

Columns

Is Audit Compulsory for Every Organisation in India? Rules for Companies, LLPs, Businesses and Trusts Explained

An audit is compulsory in India when a law governing the organisation requires it,...
GST

GST on UPI MDR Will Not Affect Most Small Merchants, Says NPCI

The National Payments Corporation of India (NPCI) has sought to address concerns that GST...
Indirect Taxes

Kabul-Bound Passenger Stopped at Delhi Airport With 11 Jars of Sandalwood; Customs Begins Probe

The Central Industrial Security Force (CISF) stopped an Afghan national at Indira Gandhi International...
Case Compilation

JURISHOUR | TAX LAW DAILY BULLETIN : 23 SEPTEMBER, 2026

Here’s the Tax Law Daily Bulletin for September 23, 2026.GSTMere Opting For Longer Route...

More like this

Columns

Is Audit Compulsory for Every Organisation in India? Rules for Companies, LLPs, Businesses and Trusts Explained

An audit is compulsory in India when a law governing the organisation requires it,...
GST

GST on UPI MDR Will Not Affect Most Small Merchants, Says NPCI

The National Payments Corporation of India (NPCI) has sought to address concerns that GST...
Indirect Taxes

Kabul-Bound Passenger Stopped at Delhi Airport With 11 Jars of Sandalwood; Customs Begins Probe

The Central Industrial Security Force (CISF) stopped an Afghan national at Indira Gandhi International...