It’s “that time of the month” again — the 31st — and Baskin-Robbins is dishing out a deal too sweet to ignore. Its Celebrate 31 promotion returns, offering a 31 % discount on all scoops, exclusively for members of its Baskin-Robbins Rewards® app.
The promotion—rooted in the brand’s iconic heritage of “31 flavors”—is valid on every month that has a 31st day. As a tribute to the original promise of variety, this special offer brings both nostalgia and delight to ice-cream lovers.
What’s Included (and What’s Not)
- 31% off all scoops for Baskin-Robbins Rewards® members.
- Exclusions: Waffle cones, toppings, and sundaes do not qualify for the discount.
App-Only Access
To access the discount, customers must download the Baskin-Robbins app and sign up for the Rewards® program. This step is mandatory — the deal is not available to walk-in guests or delivery orders.
2025 Dates to Remember
Mark these upcoming dates:
- August 31, 2025
- October 31, 2025
- December 31, 2025
(Previous dates in 2025—January, March, May, and July 31—have already passed.)
Flavor for a Day, Every Day
The promotion harks back to Baskin-Robbins’ founding idea—that you could enjoy a different flavor each day of the month. Launched in 1945 by founders Burt Baskin and Irv Robbins, the chain introduced 31 flavors, inspiring its “31” logo and brand identity. Over the years, the brand has introduced over 1,400 flavors worldwide.
What Fans Are Saying
An active Redditor in r/hyderabad aptly captured the tradition:
“Basically Baskin Robbins maintains 31 flavours… that’s why there is 31 in their logo too and they give 31% off every 31st.”
Why It Matters
The Celebrate 31 deal is a smart blend of branding, nostalgia, and consumer experience. It:
- Reinforces Baskin-Robbins’ commitment to celebrating variety.
- Rewards loyal app users.
- Creates a memorable reason for fans to return — and Instagram their scoops.
Tips for Treat-Lovers
- Join the app: Download the Baskin-Robbins app and sign into the Rewards® program before the 31st.
- Skip the extras: Stick to scoops—toppings or cones could void the discount.
- Plan ahead: Check your calendar and mark every 31st—there’s no need to wait for Halloween to enjoy the deal.
- Watch for flavor drops: With the app in hand, you’ll get alerted to special new or returning flavors to pair with your discount.
For fans of frozen treats, the 31st of each 31-day month just became officially sweeter. Baskin-Robbins’ Celebrate 31 delivers 31% off scoops—for Rewards® members only—on select dates throughout 2025. It’s a flavorful nod to their 31-flavor heritage and a reason to keep coming back, one scoop at a time.
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